HomeServe - Lo Stress

We created Lo Stress, a character designed for HomeServe’s series of online ads. She embodies the calm and carefree peace of mind that HomeServe customers experience, knowing their plumbing, drainage and electrics are covered. With her laidback attitude and worryfree demeanor, she brings the brand’s promise of hassle-free home maintenance to life.

A collection of stunning stills featuring our heroine, capturing her in various moments that showcase her personality, style, and story. These images highlight key visual elements, from dynamic poses to expressive details, bringing her character to life even in a single frame.

We designed a character that is pre-rendered in Cinema 4D and controlled within Adobe After Effects, enabling quick animation and rendering for rapid deployment in advertisements.

At every stage, the character is optimized to streamline the workflow, ensuring that both the agency and client can review final-quality animation as quickly as possible. This approach balances high-quality visuals with efficiency, making it ideal for fast turnaround projects.

Client - HomeServe

Agency - PMG

Animation - Cub Studio