Facebook at Work

GIF and Illustrations created for Facebook At Work's new site and app

Cub Studio were commissioned by the Facebook at Work creative team to design and animate a range of GIFs and illustrations to help on board new users and promote member interactions.

After a range of creative tests and research was completed, a line driven style was decided upon. Below are the three initial animated GIFs created to help onboard new users to Facebook At Work for the first time. 

You can view the project in m ore details here - Facebook at Work Illustrations

Animations were tested across a range of devices and resolutions,  below are the animations in situ.

Facebook also wanted to help users create groups easily and ensure they had relevant imagery to hand. Cub created a library of illustrations, designed to be used a different sizes and through a range of templates, ensuring the illustrated designs still worked for each placement.