Cub’s Animation Process
The animation process is not an exact science; it varies depending on the project, studio, style, and techniques used. However, we find the following steps a useful roadmap for a project.
Process Steps
Briefing
Scripting
Style Frames
Voice Over
Animation
Audio Mix
Sign Off
At Cub, our animation process adapts to each project and client, reflecting the diversity of our work. However, the core principles and production stages remain consistent.
For those new to animation or motion graphics, the process can seem complex, especially with sign-offs at each stage. But studios like Cub are here to guide you every step of the way.
Here are the 7 steps that most of our projects follow, whether it’s a 60-second explainer video or a 30-second TV advert.
1 . Briefing
We begin by understanding your objectives, goals, target audience, deadline, and budget. This information shapes the script, treatment, and style frames for your project.
2. Scripting
Whether you write your own script or collaborate with us to develop it, you’ll always have the chance to review, adjust, and approve it. This marks the first major sign-off point, as we proceed with voice-over recording only after the script is finalized.
3. Style Frames
Style frames are fully illustrated shots that represent pausing the final animated video. Aiming to leave nothing to your imagine, we work with you, your brand guidelines and add a sprinkling of Cub magic to create a style that will engage and excite your audience.
4. Voice Over
We can help you find the ideal voice to match your brand and budget - if you already have your own voice artist or would like to promote an organic approach and record your CEO, we are happy to accommodate this too.
5. Animation
With the script, style frames, and voice-over approved, animation can begin. This process may take several weeks, depending on the voice-over length, highlighting the importance of prior approvals.
6. Audio Mix
Sound effects are added, voice-over huffs and puffs are removed, and the chosen music track is mixed in to bring the piece to life!
7. Sign Off
The animated video is exported according to your technical specifications and delivered to you. Then, we can relax and enjoy a well-deserved cup of tea!