Paddy Power Mobile App

Bookmaker Paddy Power came to Cub Studio to collaborate on creating a bespoke collection of of icons and GIFs to clearly identify different sports and events.

Using colour to identify each sport and motion cards to help break up content heavy parts of the app, the new app is easier to navigate, quicker to bet on and maintains Paddy Power's core brand values.

Checkout Paddy Power's app redesign showcase on Behance

Here's a small selection of our favourite looping GIFs we created for Paddy Power

Ben Skinner17 March 2016GIF, Illustration, Branding