Wrexham AFC is the oldest Football Club in Wales with two of the shiniest new owners in British Football, as seen in the FX series ‘Welcome to Wrexham’.
As big fans of the show, Cub wondered how it might be if the gang got rebranded.
The proposed crest is a modern evolution of the existing emblem, reimagining the classic heraldic design.
It emphasises key features, enhancing their prominence while revitalizing the ‘Red Dragons’ brand with a fresh and dynamic identity
Preserving many of the core elements of the original design, our proposal aims to refine and enhance the existing crest.
The design retains iconic features such as the coronet of three silver feathers, the club’s founding date, and, of course, the dual Red Dragons.
Greater emphasis is now placed on the chevron, symbolizing the club’s ambitious upward trajectory and future progress.
Founded in 1864, historic clubs like Wrexham often draw their branding from local coats of arms, where symbolism plays a crucial role. As a result, the crest must balance several important elements, ensuring each one remains distinct, legible, and meaningful.
The proposed branding features a new type treatment. We have used the Hydrella face by Ayca Atalay as it has a lovely interface between the ‘E’ and the ‘X’ as well as feeling a bit Welsh. We aren’t being paid for this.
Drawing heavily on Welsh national imagery, the current design incorporates the motto of the Prince of Wales.
Interestingly, the German phrase ‘Ich Dien,’ meaning ‘I Serve,’ can be phonetically translated into Welsh as ‘Eich Dyn,’ meaning ‘Your Man.’ Some believe this to have been the original—and much more whimsical—motto of the Prince’s Coat of Arms.
The proposed brand presents a simplified version of the crest, positioned alongside the motto as a tribute to its historical significance.
Proposed colour palette
Existing colour palette
The use of a depth palette introduces a range of sublimated brand elements and textures, including chevron patterns and textured ‘Dragon Scales,’ inspired by the team’s nickname.
The proposed color palette features tonally distinct hues, ensuring clarity and optimal red-green visibility.
The team uniform serves as the most prominent expression of a sporting brand. The proposed Wrexham AFC home kit places the crest centrally on the jersey, paying homage to the 1980s design.
The chevron motif runs throughout the uniform, radiating from the crest. This element is incorporated into subtle details, allowing space for sublimated textures and additional marks.
Below are further concepts for the Away, Third, and Goalkeeper uniforms.
This is an unofficial rebrand. All work created for fun by Cub Studio.
